What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)


I always watch Apple, Google and Microsoft’s conferences with bated breath. This time I also wasn’t disappointed by the technological giant who, during yesterday’s conference, proposed a lot of innovations, not only for the entertainment and easy communication fans, but also for the artists and the fashion industry. Below are four conclusions about the influence over the fashion industry of the new products presented during the #AppleEvent.

Better pictures and better selfies

The pictures of the “instagirls” will become even better and their creation much quicker thanks to the 3D touch display, and that’s just the beginning.

A 12MP iSight camera with a 5MP front-facing camera and 4K recordings will widen the possibilities for the creators of fashion photography and may forever change the way we do, for example, backstage fashion photo sessions. I think that the era of changing from reflex cameras to smartphones has begun.


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