What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)
by Kasia Gola
A new level of TV shopping
Apple introduced a new Apple TV design with Apps in mind. Apple TV allows for voice control (with Siri) and many more, but the most important to us – fashion people – is that it allows for shopping. It’s a totally new level of TV shopping and gives consumers an opportunity to see clothes in a high resolution. It is not supprising, since we use our tables for shopping (or browsing online stores) and we do it while watching TV.
And one more thing…
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Kasia Gola
Twitter/Snapchat: @geekgoeschic Instagram: @geekgoeschic.co Fashion startups and marketing enthusiast. Global fashion industry and IT researcher. Marketer and entrepreneur (=starter). Teen Vogue Fashion University alumni (2011, 2012). co-founder at Flowbox.io.