What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)


A new level of TV shopping

Apple introduced a new Apple TV design with Apps in mind. Apple TV allows for voice control (with Siri) and many more, but the most important to us – fashion people – is that it allows for shopping. It’s a totally new level of TV shopping and gives consumers an opportunity to see clothes in a high resolution. It is not supprising, since we use our  tables for shopping (or browsing online stores) and we do it while watching TV.


Source: Apple Keynote

And one more thing…

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