GeekGoesChic > fashion event > What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

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Google

And one more thing…

The Apple-Hermès cooperation. That’s what all the media are writing about. The cooperation with the legendary brand Hermès, which has designed the Apple Watch’s strap, is another step for the technological giant in the direction of luxury industry. Hermès has designed a beautiful, long bracelet which might be put around one’s wrist, and it’s made (apparently) of a beautifully aging leather. The bracelet will be available in chosen Apple stores. It’s an obvious sign for the fashion world – it won’t be able to run away from technology. But it’s also an obvious sign for the technology industry – Apple is taking over the fashion industry, just try to stop it!

AppleKeynote-Fashion-3

Source: Apple KeynoteAppleKeynote-Fashion-4

Source: Apple Keynote

 

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.