5 ways of how HoloLens and virtual reality can enrich fashion industry, and why it’s a bad idea



If you watched “Valentino – the last emperor” or were present during the creation of Haute Couture, you know how much money does sewing and designing of these clothes cost. Haute Couture requires a lot of work, time of many people and materials. It is not only the creative process of one designer, but also his assistants and dressmakers. Using HoloLens could greatly simplify this process, make better use of creativity and also lower costs of production. Perhaps thanks to this, Haute Couture would come back to the favors of designers and we would have more of a fresh fashion thought. Consequently, noone could say that nothing new develops in fashion anymore.

Of course, it brings with it some risks. The jobs of dressmakers and assistants. The creative process, which would be supported by technology, might become shallow. Can you call a high dressmaking something that is limited to modeling and texturing in a program which operates in virtual reality? Where the first fittings take place without any physical contact with the material? But on the other hand, was the father of Haute Couture – Charles Worth – not distinguished by the fact that he reduced production costs and number of fittings?

These are the examples of using virtual reality in the fashion industry. Other ideas are the development of press and vlogosphere and the headset as a gadget.  Holograms and virual reality are an extraordinary inventions, but could involve some psychological and sociological risks. They could bring us much good and it is up to us if we will make a good use of them.

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Camera effects and projections from Nuno Barbosa – Emmy Curl – “Come Closer”


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