GeekGoesChic > Fashion technology > 5 ways of how HoloLens and virtual reality can enrich fashion industry, and why it’s a bad idea

5 ways of how HoloLens and virtual reality can enrich fashion industry, and why it’s a bad idea

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It seems to be one of the easiest and coolest ways to use HoloLens in fashion. Shop and exhibition designers will be easily able to use the potential of virtual reality in order to plan the decor and furnishing of the store. It is one of the advantages of the virtual reality that will speed up the work and save a lo of money to brands that change the look of their boutiques every season (= whole 5th alley).

The philisophical side of my personality sees this as a disadvantage – the visual merchandising loses its artistry. Designing a virtual store (which still is made easier by Autodesk) and the relocation of a project to the real world is always connected with the risk of failure. The designing loses its thrill. Virtual reality allows to minimize the risk of failure to almost 0. But how can this be considered as a disadvantage?

The designing and prototyping of clothes

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.