What made the Balmain x H&M collaboration so popular?
fashion marketingI was in Dublin at Web Summit when the Balmain x H&M collection had its …
Selling fashion from the pages of traditional magazines. The Hector&Karger ‘augmented reality’ lookbook.
fashion marketingPolish fashion brand Hector&Karger are showing and marketing their AW 15/16 collection by using augmented reality. …
A few reasons why Emilio Pucci’s “Scarfie” is not likely to replace Instagram
fashion marketingWhen I read on the Internet about Scarfie Emilio Pucci app, I thought: what a …
“W’s new website: photos more important than text
fashion marketingThose who know me, know also that I’m passionat about traditional press change under the …
The world of kisses by Burberry
fashion marketingYeah, everyone knows that I am a huge fan of Burberry’s campaigns. They have a …
Great animations and apps by CHANEL MAKEUP CONFIDENTIAL
fashion marketingYou might have missed it, but CHANEL has it’s awesome website devoted to beauty issues. …
Fashion on Pinterest: what and why do they do there and who does manage well?
fashion marketingOut of curiosity, I browsed through some huge fashion brands’ pages on Pinterest recently. I …
Fashion and Facebook: why don’t luxury brands invest in Facebook applications?
fashion marketingRecently, while seeking some inspiration, I browsed through a lot of the luxury fashion brands’ …
5 things to expect in the fashion marketing in 2013
fashion marketingConsumers are tired with the omnipresent marketing. Consequently, to be more effective, fashion marketers will …
