Those who know me, know also that I’m passionat about traditional press change under the influence of technology. For the first time in last 2,5 years, in collaboration with Sweden Unlimited (NY agency specializing in fashion), W magazine did an intersting re-built.
W website – a collage of pictures
It’s aim is to enlarge the site’s traffic up to 1mln unique users. The site is fully responsive, with a lot of photos and videos. Editor-in-chief of W said to WWD Stefano Tonchi that the site puts the biggest pressure on photos than texts – is a collage of many pictures (moving and static).
W goes WWW
What’s interesting, the whole W content is available online – for free (what other Condé Nast magazines don’t do, eg. Vogue), what’s more editors will write articles expecially dedicated only for online release. It can be seen as a augury of discontinuance of printing W, just like Newsweek did in 2012.
The world of kisses by Burberry
A few reasons why Emilio Pucci’s “Scarfie” is not likely to replace Instagram
You may also like
12 Junfashion marketing
Lately, I gave up my faith in the marketing literature, especially in the fashion marketing. Frankly, ...
18 Julfashion marketing
The time has come for designers to face the Social Media Era. Fashion industry is ...
30 Mayfashion marketing
At the Vogue Festival I had the pleasure to listen to Q&A with Christopher Bailey, who talked ...