GeekGoesChic > emerging technology > 5 ways of how HoloLens and virtual reality can enrich fashion industry, and why it’s a bad idea

5 ways of how HoloLens and virtual reality can enrich fashion industry, and why it’s a bad idea

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This invention may allow for an easy contact with stylists. Give them opportunities, encourage more people to follow this profession by enabling more support to people that need an advice. Work would not have to be calculated by hours, but by minutes. There would not be any time wasting on the commuting to work. “Skype” would be enough in the virtual reality. Finally, this invention encourages the creation of self-learning mechanisms based on data, habits and customer’s opinion. It will help to choose clothes.

https://www.youtube.com/watch?v=aAKfdeOX3-o

Again, there is a problem of self-learning mechanism, collecting data and limiting the creativity. In addition, it leads to the McDonaldization of the profession and human interactions that take place during the relations with the clients.

Visual merchandising for fashion

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.