GeekGoesChic > fashion marketing > bringing Burberry.com to life on 121 Regent Street

bringing Burberry.com to life on 121 Regent Street

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Just a few months ago, after the Vogue Festival 2012, I wrote about Burberry’s innovative perspective on fashion. Today Christopher Bailey (CCO of Burberry) proved that I was right. He presented Burberry Flagship Store, on 121 Regent Street, London.

It is the biggest Burberry store in London. Ever. It also blures two spaces: the digital (burberry.com) and the physical. What can you expect?

– global events livestream
– interactive mirrors which transform into personalised screens
– tones of Burberry’s history served on a digital plate
– audiovisual take-overs
– beautiful architecture
– and obviously Burberry’s perfect craftsmanship

Can’t wait to visit London!

http://www.youtube.com/watch?v=CokbQWI_15U&feature=youtu.be

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.