Just a few months ago, after the Vogue Festival 2012, I wrote about Burberry’s innovative perspective on fashion. Today Christopher Bailey (CCO of Burberry) proved that I was right. He presented Burberry Flagship Store, on 121 Regent Street, London.
It is the biggest Burberry store in London. Ever. It also blures two spaces: the digital (burberry.com) and the physical. What can you expect?
– global events livestream
– interactive mirrors which transform into personalised screens
– tones of Burberry’s history served on a digital plate
– audiovisual take-overs
– beautiful architecture
– and obviously Burberry’s perfect craftsmanship
Can’t wait to visit London!

Previous:
Marketing in fashion, where to find the information?

Next:
Beautiful Holiday Animation by Burberry
You may also like
-
01 Mar
Dear Fashion Bloggers: Facebook Timeline comes into play
fashion marketingDear Fashion Bloggers, It is my duty to inform you that from now on you ...
-
08 May
Fashion on Pinterest: what and why do they do there and who does manage well?
fashion marketingOut of curiosity, I browsed through some huge fashion brands’ pages on Pinterest recently. I ...
-
21 Dec
WWW for fashion: a good plan is a must
fashion marketingRecently, I improved my skills in creating websites – especially one’s concerning layouts. In an agency I ...
-
17 Jun
Google Geek Chicks do it g00d!
fashion marketingI was just surfing the Internet when a short article caught my eye. That was ...