Just a few months ago, after the Vogue Festival 2012, I wrote about Burberry’s innovative perspective on fashion. Today Christopher Bailey (CCO of Burberry) proved that I was right. He presented Burberry Flagship Store, on 121 Regent Street, London.
It is the biggest Burberry store in London. Ever. It also blures two spaces: the digital (burberry.com) and the physical. What can you expect?
– global events livestream
– interactive mirrors which transform into personalised screens
– tones of Burberry’s history served on a digital plate
– audiovisual take-overs
– beautiful architecture
– and obviously Burberry’s perfect craftsmanship
Can’t wait to visit London!
Marketing in fashion, where to find the information?
Beautiful Holiday Animation by Burberry
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