Voguepedia is not one of the most recent ideas, but it has been founded when there was no GeekGoesChic blog. So, I thought it is a must-write for me.
The notion of a participatory culture (Jenkins’s one of the most favorite issues) refers to producing contemporary culture by people who use new media and advanced technology to create . Nowaday we are producers/prosumers of our reality. Back in the day, we were just consumers. Now, we all want to participate. That’s why the Internet is such a great tool.
Actually, not only Jenkins sees a change. Today, I started to read a new book (one of books which I bought in NY) written by Robert W. McChesney and John Nichols “The death and Life of American Journalism”. Authors claim that the media revolution begins the world again – if I find a book interesting, I will write a review.
But to the point. We’re the Internet generation, so everything has to change to adapt to this situation. In my opinion Wikipedia was one of the most important inventions of recent (maybe 15) years. Why? Because people started to participate in news creation process. And now they (we) do it massively. Democratization of knowledge has begun. It was also a great background for Social Media.
No wonder that Conde Nast is following the trends.
Teen Vogue is the best reflection of how Vogue magazine will look like in two years. Teen Vogue readers will grow up and they will start to read Vogue – so the magazine has to be ‘up to date’. As a matter of fact, technology is an indussoluble part of (post)modern society.
Vogue must meet today’s Teen Vogue readers’ requirements.
So in the end of spring, Vogue lounched Vogueopedia. A great source of knowledge for fashion lovers. I thought that it will also be a place where these people can create fashion history. Act like they were history of fashion experts. And -often- they are. I really miss this kind of feature.
Nevertheless, we can find there information straight from Vogue’s archives. It’s an amazing source of couriocities and it is the proven knowledge base about: designers, brands, models, personalities and beauty.
And it’s a source of bibliography.
I hope that it will grow and Conde Nast will open Voguepedia for users. It should invite fashionistas to use voguepedia and vogue.com. After all, Vogue has to come up with ideas how to stay popular and keep this legendary brand alive. It has to be more social and absorbing. And, at the same time, I hope it will help people to participate in culture’s creation. As I mentioned in my post about Teen Vogue Fashion University – there are plans to start an iPad version. But I feel like it is not enough.
I forgot my Vogue’s password, so I requested for resetting. They’ve send me the link but this part of app didn’t work. I couldn’t change my password, because ‘404’ page displayed. What is more, I wanted to create a new account – but I didn’t get my registration mail (yes, I’ve already checked spam). I think they might concider refining this app at that point.
Anyways, Voguepedia is a super-awesome idea. I can’t wait to see what happens next, because we can be sure that Vogue.com will be developed.
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