Interactive mirror (or smart mirror) is a piece of hardware which will disrupt interior design and omni-channel for fashion brands. Till now there weren’t many promissing projects, but this one looks good and is developed by really experienced team (their product director was working as Zara Poland CEO and has a few years of experience in retail).
MirroCool has built-in gesture and facial recognition technologies, which sync up with smartphone. And this are the reasons why I see it as a very promising one. I don’t see it as a consumer product, I see it as a mirror in H&M, which recognizes client who doesn’t have to touch it or speak to it in order to interact with it (so no speaking to yourself in public or touching a mirror previously touched by hundreds of people that day, yah). This techs could be used to sync with m-retail / e-commerce, so I’m pretty excited and keeping my fingers crossed for their Kickstarter campaign.
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