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Google ATAP projects that can’t be ignored by the fashion industry

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Google

I have to say I’m totally in love with some of the potential fashion projects currently developed by Google ATAP (Advanced Technology and Projects) – a team which was “bought” along with Motorola a few years ago. In particular, I’d like to show you two of these projects introduced at this year Google I/O:

Project Jacquard – this one will change the textile industry

Project Jacquard gives us an opportunity to use conductive wires in textiles. Lace it within the fabric. To cut a long story short, it changes textiles into touchpads and gives the user a chance to turn devices on or off and control them – use this to program textiles and you have a new way of wearing, using and thinking about fashion). Remember that Google isn’t the only company which is actually working on smart textiles – the future, together with the internet of things, will be very interesting, and we’re not talking about 2020, were talking about next season.

Project Soli – this project can change interactive mirrors, virtual fitting rooms and wearables

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.