I have to say I’m totally in love with some of the potential fashion projects currently developed by Google ATAP (Advanced Technology and Projects) – a team which was “bought” along with Motorola a few years ago. In particular, I’d like to show you two of these projects introduced at this year Google I/O:
Project Jacquard – this one will change the textile industry
Project Jacquard gives us an opportunity to use conductive wires in textiles. Lace it within the fabric. To cut a long story short, it changes textiles into touchpads and gives the user a chance to turn devices on or off and control them – use this to program textiles and you have a new way of wearing, using and thinking about fashion). Remember that Google isn’t the only company which is actually working on smart textiles – the future, together with the internet of things, will be very interesting, and we’re not talking about 2020, were talking about next season.
Project Soli – this project can change interactive mirrors, virtual fitting rooms and wearables

Previous:
Why is MIT important for the fashion industry?

Next:
Fashion experiments with light – illuminated textile
You may also like
-
21 Jul
Luxury market: to wearable or not to wearable?
emerging technologyWhat will be the actual future of wearables? Wearable is a keyword, which is recently ...
-
17 Jul
TED Global 2011 talk which PWNs all
emerging technologyHere’s Rebecca’s MacKinnon TED Global talk: Let’s take back the Internet! It made a big ...
-
30 Mar
Why should the fashion industry keep track of space agencies and the space industry?
emerging technologySpace tech and fashion have a lot in common. Space expeditions used to be associated ...
-
23 Mar
Why is MIT important for the fashion industry?
emerging technologyI’ve discussed 3D printing on my blog before. Now I’d like to discover the world ...