The technique is still quite innovative, especially when it is applied to the fashion industry. Until this project, augmented reality was more popularly used in the automotive industry. With regard to fashion, there were already a few cases in which this technology had been implemented. Garage magazine, in co-operation with the Mill studio and Beats by Dre, produced its covers featuring some popular fashion models such as Kendall Jenner or Joan Smalls, using augmented reality animations, but these didn’t allow for any user interface.

Maskom.pl – is another company which permits users to see models straight from the pages of their magazines (plus for virtual fitting), and without scanning the cover, but Hector & Karger’s AR fashion show is so far the only example that we are aware of that uses AR-commerce.

#ar #augmentedreality #fashiontech #ggcmeetup maskom.pl geekgoeschic.co #geekgoeschic Zdjęcie zamieszczone przez użytkownika @geekgoeschic.co 21 Maj, 2015 o 11:52 PDT

This technique might be a way to save printed magazines from becoming obsolete and with falling circulation figures throughout the printed media it could be an excellent idea. This is especially so given that virtual and augmented realities are becoming popular marketing and PR tools. The technologies are already pretty well developed and are supported by companies like Google (Virtual Reality), Facebook (VR), Twitter (VR), Snapchat (AR), Microsoft (something between AR, holograms and VR) on the one hand and still underused on the other. Consumers are becoming increasingly familiar with these applications and technologies. They have had their day in the media and are now being employed in movie studios. 2016 will be the year of both VR and AR.