GeekGoesChic > fashion event > What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

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A new level of TV shopping

Apple introduced a new Apple TV design with Apps in mind. Apple TV allows for voice control (with Siri) and many more, but the most important to us – fashion people – is that it allows for shopping. It’s a totally new level of TV shopping and gives consumers an opportunity to see clothes in a high resolution. It is not supprising, since we use our  tables for shopping (or browsing online stores) and we do it while watching TV.

Apple-Keynote-Fashion-ecommerce

Source: Apple Keynote

And one more thing…

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.