GeekGoesChic > fashion event > What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)

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A new level of TV shopping

Apple introduced a new Apple TV design with Apps in mind. Apple TV allows for voice control (with Siri) and many more, but the most important to us – fashion people – is that it allows for shopping. It’s a totally new level of TV shopping and gives consumers an opportunity to see clothes in a high resolution. It is not supprising, since we use our  tables for shopping (or browsing online stores) and we do it while watching TV.

Apple-Keynote-Fashion-ecommerce

Source: Apple Keynote

And one more thing…

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Twitter/Snapchat: @geekgoeschic Instagram: @geekgoeschic.co Fashion startups and marketing enthusiast. Global fashion industry and IT researcher. Marketer and entrepreneur (=starter). Teen Vogue Fashion University alumni (2011, 2012). co-founder at Flowbox.io.