Different types of fashion websites
How do you want your fashion website to be built?
To set a trend, one needs to look into the future
A good business-plan and a good vision of the website should obviously include Internet media. When you decide to create a blog, e-commerce, gallery or social site you should think over how you want it to run and what functionalities you would like it to have.
A good plan also includes possible changes in both, a fashion and IT, industries. It may after all occur that the sudden changes in IT may widen your site opportunities or influence your media and real image.
A good knowledge of the industry, a good IT-fashion research, may conclude in you being a few steps ahead your competition.
Such reaserch is valuable even if you leave most of the decisions making to your agency (including operation plan and strategy) – it may happen that a fashion person will spot something that an IT specialist can’t. The fields synergy may result in an innovation. A good research will help you look into the future and answer questions about changes you may want to make in a few months, or even years.
Think what Internet needs you have:
- As a publisher, a seller, or an executor of the business plan – with which webs and services you should be linked?
- Where do your readers and clients spend the most time?
- Which content do you want on your website?
- Are you going to upload a lot of photos, or a lot of videos?
- Do you want to sell products, to connect people, or to inform them?
- What devices do your clients use (biggest fashion publishers have few versions of their sites: a mobile and a desktop, or even a mobile and a responsive design version)?
- To who do you write?
- Who reads your website most often?
- Which language(s) do your readers use?
- How big market expansion do you plan?
- And how often do you want to update?
Your plan should also include integrating your website with CI (corporate identity) and developing your CI through the web.

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