Burberry became first fashion brand to broadcast live on Apple TV

Today Burberry announced that it has launched on Apple TV and bacame the first luxury brand to broadcast live on the platform. It celabrated a debut by livestreaming its upcoming Menswear show to audiences worldwide. Livestream from Kensington Gardens also featured a performace by Benjamin Clementine. The Burberry Apple TV app also offers access to Burberry Acoustic films from emerging British artists like Lilla Vargen, Jacob & Goliath, Shannon Wardrop, Rachel Clark and Tenterhook. It also has beauty tutorials by Burberry Make-up Artistic Consultant, Wendy Rowe.

Courtesy of Burberry

It’s not the first collaboration between Burberry and Apple. In September 25, Burberry launched their channel on Apple Music and in September 2013 used iPhone 5s to share content from SS14 Womenswear show. One of the reasons behind these collaborations is the fact that Burberry former CEO – Angela Ahrendts officially joined Apple in Spring 2014.

Courtesy of Burberry

Viewers around the world were also able to see the show (as well as livestream) across multiple Burberry platforms including Burberry.com, YouTube, Snapchat, Facebook, Instagram, Twitter, Google+, LINE, Sina Weibo, Pinterest, Apple Music, YouKu, Kakao and WeChat.