“W’s new website: photos more important than text

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Those who know me, know also that I’m passionat about traditional press change under the influence of technology. For the first time in last 2,5 years, in collaboration with Sweden Unlimited (NY agency specializing in fashion), W magazine did an intersting re-built.

W website – a collage of pictures

It’s aim is to enlarge the site’s traffic up to 1mln unique users. The site is fully responsive, with a lot of photos and videos. Editor-in-chief of W said to WWD Stefano Tonchi that the site puts the biggest pressure on photos than texts – is a collage of many pictures (moving and static).

W goes WWW

What’s interesting, the whole W content is available online – for free (what other Condé Nast magazines don’t do, eg. Vogue), what’s more editors will write articles expecially dedicated only for online release. It can be seen as a augury of discontinuance of printing W, just like Newsweek did in 2012.

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