Those who know me, know also that I’m passionat about traditional press change under the influence of technology. For the first time in last 2,5 years, in collaboration with Sweden Unlimited (NY agency specializing in fashion), W magazine did an intersting re-built.
W website – a collage of pictures
It’s aim is to enlarge the site’s traffic up to 1mln unique users. The site is fully responsive, with a lot of photos and videos. Editor-in-chief of W said to WWD Stefano Tonchi that the site puts the biggest pressure on photos than texts – is a collage of many pictures (moving and static).
W goes WWW
What’s interesting, the whole W content is available online – for free (what other Condé Nast magazines don’t do, eg. Vogue), what’s more editors will write articles expecially dedicated only for online release. It can be seen as a augury of discontinuance of printing W, just like Newsweek did in 2012.
Previous:
The world of kisses by Burberry
Next:
A few reasons why Emilio Pucci’s “Scarfie” is not likely to replace Instagram
You may also like
-
18 OctFashion and capitalism synergy PART 2
fashion marketingThis is a PART 2 of my essay. PART 1 was an introduction and it ...
-
02 Jan
5 things to expect in the fashion marketing in 2013
fashion marketingConsumers are tired with the omnipresent marketing. Consequently, to be more effective, fashion marketers will ...
-
08 MayFashion on Pinterest: what and why do they do there and who does manage well?
fashion marketingOut of curiosity, I browsed through some huge fashion brands’ pages on Pinterest recently. I ...
-
09 Jul
Facebook vs. Google+: who pwns it all? (part 2)
fashion marketingJust a few days ago Facebook (July,6 2011, @Facebook Headquarter/Palo Alto, California) has introduced some ...
Kasia Gola
Twitter/Snapchat: @geekgoeschic Instagram: @geekgoeschic.co Fashion startups and marketing enthusiast. Global fashion industry and IT researcher. Marketer and entrepreneur (=starter). Teen Vogue Fashion University alumni (2011, 2012). co-founder at Flowbox.io.