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“W’s new website: photos more important than text

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Those who know me, know also that I’m passionat about traditional press change under the influence of technology. For the first time in last 2,5 years, in collaboration with Sweden Unlimited (NY agency specializing in fashion), W magazine did an intersting re-built.

W website – a collage of pictures

It’s aim is to enlarge the site’s traffic up to 1mln unique users. The site is fully responsive, with a lot of photos and videos. Editor-in-chief of W said to WWD Stefano Tonchi that the site puts the biggest pressure on photos than texts – is a collage of many pictures (moving and static).

W goes WWW

What’s interesting, the whole W content is available online – for free (what other Condé Nast magazines don’t do, eg. Vogue), what’s more editors will write articles expecially dedicated only for online release. It can be seen as a augury of discontinuance of printing W, just like Newsweek did in 2012.

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Hi, I’m Kasia Gola, founder of GeekGoesChic. I specialize in fashion tech and currently implement virtual fitting rooms for fashion and footwear at WEARFITS. I also teach as a guest lecturer at AGH University of Science and Technology in Kraków (Virtual Communities) and at Lazarski University (New Technologies in Fashion). Through GeekGoesChic, I write, speak, and create content on fashion business, the future of fashion, and of course, new technologies in the fashion industry. Sometimes I appear in the media or contribute guest articles on fashion tech. I also host the podcast “The Future of Fashion at GeekGoesChic”, where I interview inspiring guests from the fashion world. I’ve had the honor of working with brands such as MasterCard, Google, Allegro, PayPal, Converse, Glamour Poland, Orange, and Elle.pl. I’d be happy to share my knowledge with you and your company.