WWW for fashion: a good plan is a must
fashion marketingRecently, I improved my skills in creating websites – especially one’s concerning layouts. In an agency I …
Beautiful Holiday Animation by Burberry
fashion marketingBurberry wishes its’ mailing subscribers a magical festive season and sends them an amazing, beautiful Holiday …
bringing Burberry.com to life on 121 Regent Street
fashion marketingJust a few months ago, after the Vogue Festival 2012, I wrote about Burberry’s innovative …
Marketing in fashion, where to find the information?
fashion marketingLately, I gave up my faith in the marketing literature, especially in the fashion marketing. Frankly, …
The story of how CCO of Burberry – Christopher Bailey – took over the new media
fashion marketingAt the Vogue Festival I had the pleasure to listen to Q&A with Christopher Bailey, who talked …
Dear Fashion Bloggers: Facebook Timeline comes into play
fashion marketingDear Fashion Bloggers, It is my duty to inform you that from now on you …
V Magazine’s OVERWORLD
fashion marketingAs I wrote in November, Vogue has launched a fashion encyclopedia, not everyone knows that V Magazine also has …
What is ACTA and how can it affect fashion bloggers?
fashion marketingChaos, chaos, chaos… Today’s post is devoted to ACTA issue, because in Poland it’s a …
Dior Games
fashion marketingDoomed by this ad :). Can’t stop watching it! Can’t believe I haven’t …
The End of Fashion: how marketing changed the clothing business forever vs. how the Internet and Lady Gaga saved Haute Couture
fashion marketingRecently I’ve read Teri Agins’s book titled The End of Fashion: how marketing changed the …