About LFW live: On the official British Fashion Council / London Fashion Week website, you could watch some the shows live. Burberry also decided to offer livestream on the Internet. The brand also invited bloggers and customers to its flagship store on Regent Street for the presentation of their collection and a glass of champagne and, soon after the show, offered the option of purchasing the items from the collection. At Burberry everything happens in real time.
The British Fashion Council organized an exhibition – International Fashion Showcase, called Fashion Utopias, shown in the West Wing at Somerset House. It consisted of 14 exhibitions and hosted designers from 13 countries. The exhibition was one of the most interesting events related to London Fashion Week. I saw it twice: at the fashion awards and on the last day of the exhibition. A number of technological designs were installed, including Unmade Studios and an extremely interesting, interactive book created by the Slovak Fashion Council – Slovak Fashion Source Code: book had almost empty pages, containing only special codes, scanned by a scanner installed in the ceiling. Each code contained information on what should be displayed on a given page. The effect was incredible.
The power of an image in the era of new technologies
During LFW, I was invited to two interesting events related to image: one of them was Fashion Film Launch, organized by BFC, River Island and I-D, and the other was Sølve Sundsbø In Discussion With SHOWstudio’s Lou Stoppard, who was Q&Aing him about the fashion image. Both events were devoted to image in the world of new technologies and generation Y/Z. It was one of the most inspiring moments of LFW (not to mention, Fashion Film Launch was finished off with a great party!).
Installation for the NEWGEN collections – a solution straight out of an interactive museum
In designer showrooms, you could listen to interviews with young artists awarded by BFC and Topshop, like: Marta Jakubowski or Molly Goddart. I liked the installation because, through podcasts, in a semi-modern way, visitors were given an opportunity to learn more about young British designers.
The collections inspired by new technologies
This year, Karl Lagerfeld and Louis Vuitton are not the only ones inspired by new technologies. In the designers’ showrooms at London Fashion Week, you had the opportunity to find handbags and wallets inspired by robots made by Mayrafedane. Sometimes, I think that robots are the new comic books.
Something besides FW…
I saw them on Fashion Utopias, but I went to Selfridges on purpose to experience the brand. Unmade Studios is one of my favorite companies, enabling personalization of your clothes. In Selfridges, you can design your own sweater or scarf on iPad Pro, and have it created for you on a Helga sewing machine, and hand-finished. Sadly there was noone to help me in Selfridges and “show me stuff”. But I still think that Unmade has huge potential. They are a very innovative fashion start-up who were the first to make personalization available in a luxury brand. Their collection is available in S until mid-March. Keep my fingers crossed!
See my Snapchats from #LFW
Why should fashion industry insiders attend tech events?
My impressions after the Met Gala: Fashion in the Age of Technology – still to come
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