Candy Pratts Price said “September is the January in Fashion” and I say that fashion and technology have a few things in common: we live in both of them and that they change very fast. Therefore we can expect that this year there will be a lot of technology during Fashion Month. And we’ll see many brand new innovationss: not only in fashion trends area, but also in #fashiontech. So what can we expect from NYFW and other events during Fashion Month?
Wearables! Wearable technology everywhere!
Everyone talks about it: Apple iWatch, Android Wear, Google Glass… We are all waiting for Apple event on September 9. Apple already has plenty patents on fashion. But well known wearables are just a beginning: everyone will hear about Jawbone UP, Mistfit Shine and other accesory type sensors. But it’s not only about that! Wearable technology goes one step further. Ralph Lauren unvield Polo Shirt which measures power, strength, speed or stimulates blood. Ant this is just a beginning!
Even more social media during Fashion Month
I’m already fed up with that, but what can I do. Social media still rules in fashion. We will see more hashtags, twitter posts, instagram photos, facebook shares than ever. Everyone is into social media, even Vogue.com talks about it all the time. So you should follow them all. Ok, not all but vogue.com, twitter fashion and the Internet’s favorite models are a must: Cara Delevigne, Karlie Kloss, Gigi Hadid and Kendall Jenner.
GPS-enabled shopping and more apps
More tech product placement in Vogue, Elle, Harper’s Bazaar…
There are already many tech product placements in online fashion magazines and we can expect more. Fashion industry really starts to see opportunities in fashion and that it is just like technology: both are everywhere, both are changing. In that case I’m glad that I was one of the first people online who started to see this :). Startups also see a potential in fashion so they pay bloggers and magazines. They want to be “there” in September.
Fashion Month tech events
As I’ve mentioned before, fashion biz sees an opportunity in technology so they start to look for great startups or individuals who understands both industries. There are a few hackatons planned and Decoded Fashion organizes Fashion Startups Competition called Decoded Fashion Milan Summit.
Teen Vogue Fashion U – memories and advices from a serial participant (before 2013 edition)
What did Apple Keynote bring to the fashion market? (and it’s not only what you think it is)
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