Lately, I gave up my faith in the marketing literature, especially in the fashion marketing. Frankly, although I am very interested in an impact of technology on fashion – also in the network there is not much news on this topic. All those famous marketers don’t give a shit about knowledge sharing.
Over the past few months I read several books on marketing taking up a subject of the fashion marketing and a subject of fashion at the so-called “Digital age”, but the latest, which I managed to get, is “Mastering Fashion Marketing “(entire 20 pounds) and was written in 2009. Probably I don’t need to explain how long ago it was. The last but one was described by me, “The end of fashion: how marketing changed…” which had been published long before Moses parted The Red Sea.
Then, where to find the information?
Of course there are few specialized websites, but usually they are poorly conducted, and people who write on these sites sometimes have no idea what they write about. Personally, I can highly recommend only two websites: mashable.com and techcrunch.com. I also encourage you to seek out other resources on pages devoted to the broadly-taken marketing and technologies by yourself. Only your own research will enable you to create your innovative solutions. And only they will be so deep that it will make sense to conduct them.
I also have hope that in a short time, I will finally hit on a good book on fashion marketing.
The story of how CCO of Burberry – Christopher Bailey – took over the new media
bringing Burberry.com to life on 121 Regent Street
You may also like
Selling fashion from the pages of traditional magazines. The Hector&Karger ‘augmented reality’ lookbook.fashion marketing
Polish fashion brand Hector&Karger are showing and marketing their AW 15/16 collection by using augmented reality. ...
30 Mayfashion marketing
At the Vogue Festival I had the pleasure to listen to Q&A with Christopher Bailey, who talked ...